Retailer of the Month: Guzzl | Independent Retailers Championing New Brands
- josh7397
- Nov 23, 2025
- 2 min read
Retailer of the Month at The Discovery Stand is Guzzl, a landmark deli in Brixton Village. Guzzl has been a destination for locals and visitors since 2017, known for food and drink from the UK’s best independent producers. It is exactly the kind of independent retailer that loves to champion new brands with real personality.
Step inside Guzzl and you find shelves packed with wine, craft spirits, chocolate, sauces, snacks and stylish homewares. Everything feels carefully chosen, from hot sauces to charcuterie. The team calls themselves a “purveyor of nice things” and that attitude runs through every display. Awards from BBC Good Food, The Independent and GQ for their hampers show how strong that curation really is.
For new brands, Guzzl represents the dream independent retailer. The store focuses on small producers and stocks a vast range of products that you will not find in supermarkets. That commitment creates space for discovery. Customers come here expecting to try something different, which makes it easier to get your brand listed and noticed.
Guzzl also proves how powerful independent retailers can be for storytelling. Every product has a maker behind it. Staff can talk about the producer, the place and the process. That human connection is exactly what The Discovery Stand wants for new brands. When our brands land in shops like Guzzl, they join a community that already values independent craft and bold ideas.
Hampers are a big part of the Guzzl offer and they create huge opportunities for emerging producers. Customers can choose pre made hampers or build their own with eco friendly boxes and wicker baskets. Each box features products from small independent makers, which means more chances for new brands to reach gifting customers. With online shopping and nationwide delivery, those discoveries travel far beyond Brixton.
Guzzl shows what happens when an independent retailer backs new brands with energy and care. For producers working with The Discovery Stand, retailers like Guzzl offer a real world route to get your brand listed, tested and loved by curious customers. Together, we help independent retailers stay fresh and help new brands find their people on the shelf.
